Who is Todd Gitlin?
Any Google search or Wikipedia link will lead you to a short bio of Todd Gitlin. Any reader can look at the back flap of Gitlin’s books to get his quick summary: “a professor of journalism and sociology, and chair of the Ph. D. program in communications at Columbia University…” (Gitlin, 2008). He is labeled as a “New Leftist” and has shown himself a supporter of the Democratic movement. Beside the titles and accomplishments, Gitlin is just a man that is sick of having a shallow view of the media. He wanted to know more, and that was his adventure.
In the introduction to his book, Gitlin (2001) describes how he has been involved in the media for over a quarter century; but despite his experience he still feels that there is a disconnect between what he sees and what is reality. In the first few pages of Media Unlimited, Gitlin (2001) explores what media is and the impact of media.
Giltin compares the vast imagery of media to Vermeer’s paintings. Vermeer’s paintings captured the lifestyle of his era, and today’s media captures our era’s lifestyle. Someone of Vermeer’s era would be amazed at the multimedia outlets and the ever-changing images that define our era. He states that the average American household has 2.9 televisions, providing exposure to media outlets. In my mind, how much of what we see on our televisions is actually real? Is the news anchor telling us the whole story?
Gitlin explores other ideas that invade our media. Gitlin (2010) explores the divine election of Israel and how America is this era’s “new Israel”. Both underwent huge adversaries and obstacles to become superpowers, or as Gitlin phrases it “chosen peoples”.
An overwhelming theme in Gitlin’s writings are his leftist tendencies. He exhibits a love for patriotism in his book The Intellectuals and the Flag , but emphasizes the work the left wing has to accomplish in order to not just oppose the right, but make moves (Gitlin, 2005).
Even though all his novels carry a left wing theme, I personally cannot discount all his ideas and writings as wrong. I would consider myself more on the right side of the political world, but try to distinguish truth from ignorance.
In the first few pages of Media Unlimited, I would agree with Gitlin’s claims of “supersaturation” of the media (Gitlin, 2001). Media has saturated every area of our current lives. I tried to think of a situation where advertising wouldn’t permeate my mind; but even after placing myself in the middle of the forest with no television, no radio, and no paper, I still find myself craving a Chic Fil A spicy chicken sandwich. Eat more chicken, right?
Gitlin (2001) elaborates on the millions of places the media can take us: from the Chinese New Year in actual China to the political campaigns surrounding Washington D.C. We can be a million places at once, but just in the comfort of our own homes. I agree with Gitlin with the idea that there really are no words to describe the vast imagery and the worlds that the media opens our lives to. “Through all the confusion we sense something like a unity at work. The torrent is seamless…whatever the diversity of texts, the media largely share a texture, even if it is maddeningly difficult to describe” (Gitlin, 2001).
Although I agree with much of Gitlin’s media saturation ideas, his general political views do differ significantly from mine. I attempted to search for outright critics of Gitlin’s ideas and writings, but came to the conclusion that I think almost every right wing thinker would disagree with his views: whether it be on his recent article on the Occupy Wall Street demonstrations or the state of our economy. But even amongst all the disagreement that permeates our political world, we can still find common ground.
References
Gitlin, T. (2001). Media Unlimited: How the Torrent of Images and Sounds
Overwhelms Our Lives. New York: Metropolitan.
Gitlin, T. (2008). Online autobiography retrieved from: http://toddgitlin.net/?page_id=5